TLDR:
- As the new official crypto ally of Spain’s La Liga, Bitget marks its entry into elite football.
- This lucrative deal targets expansion in Eastern/Southeast Asian and Latin American markets.
- The collaboration is aimed at fast-tracking the integration of crypto within the sports industry.
- La Liga is celebrated not just for its star athletes but also for its penchant for embracing cutting-edge technology.
- The partnership resonates with Bitget’s ethos of 'Make It Count,' emphasizing meaningful progress.
Chosen as an official crypto collaborator, Bitget will partner with the prestigious Spanish league La Liga across selected territories.
The multi-million dollar deal Announced during the Token2049 summit in Singapore, this partnership is geared towards growing Bitget’s foothold in sports throughout Asia and Latin America. Though initial details on the partnership's financials were sparse, Bitget COO Vugar Usi Zade later uncovered its worth: over $10 million, spanning two to three years, signifying the rising importance of digital currencies in sports sponsorship.
As the home ground for some of soccer’s elite like Mbappé, Vinícius Jr, and Lewandowski, La Liga sets the stage for this substantial partnership
La Liga, Spain’s La Liga’s legacy of legendary footballers contributes to its worldwide appeal, making it an ideal partner for Bitget to widen its reach to a vast global audience.
For La Liga, the partnership fortifies its vow to stay ahead in tech advancements, having already dipped into AI, VR, and big data for improving game strategies.
In 2023, La Liga ventured further into sports tech with a conference dedicated to AI applications in sports, aligning with Bitget’s tech-forward partnership.
Javier Tebas, the visionary at La Liga, reaffirms the league’s continued dedication to technology and forward-thinking, declaring,
“For the past ten years, our focus has been digital and innovative growth. Last season, under our New Era initiative, we emphasized technology, aiming to trailblaze the path.”
The association is pivotal for La Liga's plan to broaden its international presence, with Octavi Anoro pinpointing strategic markets like Asia, Turkey, and Latin America.
Bitget sees this as a launchpad to propel crypto adoption in sports, and CEO Gracy Chen speaks optimistically of the partnership, stating,
“In a world where sports are increasingly intertwined with digital evolution, crypto and blockchain are at the forefront of this shift. This partnership with La Liga opens up exciting avenues for both sports fans and athletes alike.”
The agreement mirrors Bitget’s 'Make It Count' mantra, emphasizing resilience and passion as pathways to excellence, complementing their growth tactics.
Importantly, this is not La Liga’s maiden foray into crypto alliances. Back in 2021, the league partnered with Divi Labs to serve as their crypto wallet across MENA, Southeast Asia, and China.
Bitget’s link with La Liga fits into a larger wave of cryptocurrency ventures embedding into sports sectors. Earlier this year, UEFA's crypto sponsorship for the Champions League attracted Crypto.com as the exclusive partner.
Oliver, Editor-in-Chief at Blockonomi and the mastermind behind Kooc Media based in the UK, fervently supports open-source and blockchain technology, envisioning an equitable internet.
