As we approach the close of 2021, a year marked by emerging trends, the buzz surrounding NFTs continues unabated, drawing ever-increasing interest from companies eyeing unique digital assets.
NFTs are revolutionizing marketing strategies, ushering in innovative solutions across the board, with Budweiser standing as the latest entrant to cause a stir by venturing into this digital frontier. By stepping into the NFT landscape, Budweiser captures the spotlight, marking a significant step in their broader goals within the cryptocurrency domain. .
Budweiser and NFTs
Releasing their first NFTs on Cyber Monday, Budweiser introduces 'Budverse Cans: Heritage Collection'—the initial flight on their crypto journey.
The series will encompass 1,936 distinct NFT pieces, a nod to the birth year of the company’s foray into the canned beer market. Collectors can expect a mix of vintage photos and timeless advertising designs.
'Now here's your chance to own a slice of history that's not just a memento, but a ticket to the future of the Budverse,' states Budweiser in their official announcement.
NFT owners will gain access to undisclosed privileges. These NFTs act as a key to the Budverse, unlocking benefits, rewards, and surprises, but only for those of legal drinking age.
The Budverse Cans come in two tiers: Core Boxes priced at $499 and the more coveted Gold Cans at $999. This initial offering was snapped up in under 30 minutes.
Although Budweiser's recent launch into NFTs seems groundbreaking, it isn't their first brush with digital collectibles. In August, they spent 8 ETH to acquire a Tom Sachs-designed rocket image on OpenSea, coinciding with a celebratory tweet.
Rumors suggest the iconic brand also scooped up the NFT domain Beer.eth for around 30 ETH, valued then at about $95,000.
Anheuser-Busch InBev, the brewing giant behind brands like Budweiser, Corona, and Stella Artois, has already tasted success with NFTs. They're gearing up to make Budweiser a leading name in this digital trend.
NFTs are fueling the anticipated Metaverse growth, serving as a cornerstone for brands diving into this digital realm.
Growing Food and Beverage NFTs
While the Metaverse is just beginning to take shape and brands are still exploring, NFTs offer a promising entry point, especially for food and beverage giants.
In March 2021, Taco Bell announced its own NFT series dubbed 'Transformative Taco,' which sold out in a mere 30 minutes.
Lay's, under PepsiCo, collaborated with Project Ark in Romania to unveil an NFT canvas 'Share smiles with Lay’s,' featuring over 3,000 smiling faces from around the world.
Not to be left behind, Coca-Cola joined forces with Tafi, a 3D creative company, to launch its first NFT auction for International Friendship Day at July’s end.
This initiative celebrates Coca-Cola’s 53-year collaboration with Special Olympics International, heralding a vision of novel friendships in the metaverse. Coca-Cola’s NFT lineup featured items like a Friendship box, bubble jacket, sound visualizer, and Friendship card, which collectively fetched up to $575,000, all benefiting Special Olympics. .
Earning a profit isn't the final objective for these brands.
The proceeds from such releases funnel into charities or non-profits, aiming to bring about positive changes worldwide.
Beyond marketing campaigns, these NFTs deliver unexpected value by conveying significant messages and serving greater purposes.
Nicholas Say, originally from Ann Arbor, Michigan, has had geographic adventures from Uruguay to the Far East. His writings, found widely online, focus on realistic growth and cutting-edge human technology.
With a staggering 95% drop in industry volume, Bybit announces the closure of its NFT marketplace.
