TLDR
- In a bold move, McDonald's rolled out their 'GM Spread Joy' initiative, showcasing Doodles NFT art across 110 million McCafé cups throughout the United States.
- The campaign also incorporates digital collectibles that can be accessed via the McDonald's mobile app.
- After the campaign announcement, the floor price for Doodles NFTs soared by 28%, reaching 2.75 ETH in just 24 hours.
- Currently, the entire collection boasts a market valuation of 28,990 ETH, translating to around $89.86 million, and there are 4,220 holders.
- Just ahead of this campaign's kick-off, Doodle #3954 was snapped up for an impressive 42.690 ETH, equating to about $132,951.
The collaboration between McDonald's and Doodles NFTs has launched extensively throughout the U.S., decorating millions of McCafé cups, which has, in turn, stirred the collection's market value. Through its 'GM Spread Joy' initiative that started on November 18, McDonald's is showcasing Doodles' unique, rainbow-infused designs over 110 million coffee cups nationwide—a groundbreaking entry of NFT art into mainstream retail.
Not merely confined to physical art, McDonald's also integrated a digital layer into this promotion. Purchase a McCafé coffee, and you'll receive special digital collectibles, along with animated graphics via McDonald's app.
This strategic collaboration has catalyzed significant buzz within the Doodles NFT market. As of November 22, the floor price climbed to 2.75 ETH, with trading volumes reaching 275.05 ETH over 106 transactions in a single day.
Over the prior day, market stats indicate the floor price has risen by 27.97%. With 4,220 distinct holders, the collection's present market cap is approximately 28,990 ETH, equaling about $89.86 million.
Amid the announcement's excitement, the floor price escalated sharply, climbing from 1.25 ETH to surpass 2.85 ETH by the time November 18 rolled around.
Right before the campaign kicked off, Doodle #3954 was successfully sold for 42.690 ETH—roughly $132,951 at the current exchange rate.
By teaming with McDonald's, Doodles expands its influence beyond the digital space, placing its artwork directly in McDonald's outlets across the nation.
This initiative marks McDonald's initial significant foray into embedding NFT art into its product packaging and retail setting.
Offers customers a variety of interaction points: from the cup artwork to digital collectibles and even animated content via the app.
The heightened trading activity suggests a strong positive market reception toward this mainstream retail collaboration.
Recent figures showcase sustained trading volumes and price points that surpass those prior to the campaign announcement.
Representing a significant deployment of NFT-backed artwork in the traditional retail realm, this campaign is unprecedented.
Market indicators reflect widespread interest, with thousands of unique holders actively engaging with the collection.
Recent statistics underscore continuous vigorous trade of Doodles NFTs following the partnership's disclosure and campaign premiere.
The Editor-in-Chief at Blockonomi, and the mind behind Kooc Media, a UK-based online media entity, is invested in open-source software, blockchain, and championing a fair and unrestricted internet for everyone.
