TLDR:
- In an exciting development for the Ethereum-based Doodles project, Scott 'Burnt Toast' Martin, the original artist, has taken over from Julian Holguin as CEO, indicating a possible shift in focus from corporate collaborations.
- Julian Holguin's tenure saw Doodles clinch deals with giants like McDonald's and Adidas and introduce Pharrell Williams to oversee the brand vision.
- Launched back in 2021 with each NFT priced at $462, Doodles saw a remarkable spike, hitting close to $57,000 by May 2022.
- Despite the new leadership, Pharrell Williams will remain the chief brand officer, continuing his role under Scott Martin's guidance.
- Hints from Martin point towards an exciting possibility on the horizon, such as a token airdrop that could bring new dynamics in December 2024.
In a defining moment for Doodles, original creator Scott 'Burnt Toast' Martin steps up as CEO, filling in after former Billboard head Julian Holguin. This transition highlights a pivot from corporate entanglements back to its artistic foundation.
Scott 'Burnt Toast' Martin, renowned for his vibrant and imaginative art style, played a critical role in establishing Doodles' place as a top NFT collection. Communicating his new leadership through a platform update on X (formerly Twitter), Martin shared his commitment to restoring the original essence that drew fans to Doodles. Beginning in October 2021, Doodles kicked off their NFT campaign with a mint price around $462 in ETH. As demand surged, the floor price soared to nearly $57,000 in May 2022, a testament to Martin’s irresistible design prowess.
Our vision is steering towards embracing bold risks, disruption, and a return to the unfiltered realness that originally shaped our identity.
I am stepping in as CEO of doodles
Groundbreaking ideas are the backbone of societal shifts, with disruptors gaining ground in novel formats, NFTs among them transforming the landscape.
As CEO, Holguin focused on broadening Doodles' reach, emphasizing more mainstream exposure through partnerships with celebrated brands like Adidas and McDonald’s, including a joy-spreading campaign featuring bespoke cups and digital keepsakes. pic.twitter.com/Mk7G22vTMI
— burnt toast (@burnttoast) January 28, 2025
One crowning achievement of Holguin was securing Pharrell Williams, a luminary in both music and culture, as the chief brand officer, a role he’ll maintain even as leadership changes, ensuring creativity thrives.
Doodles' collaboration with McDonald's started late in 2024, a significant moment for mainstream exposure with limited edition pastel cup designs and digital items that caught consumer eyes.
Adidas and Doodles joined forces in August 2024, offering unique virtual items that doubled as passes for exclusive, tangible clothing collections. These packs were accessible at varied price points, catering to different spending preferences.
Beyond collaborations, Doodles has been broadening its digital horizons, unveiling a fresh lineup of flexible NFT avatars and purchasing an animation studio to level up content production.
According to Doodles' representative, Holguin's departure stems from a mutual understanding that aligns with the project's bigger picture, setting a new pathway that honors Holguin’s foundational efforts.
Returning as the lead, Martin firmly stated, 'The era of exploitive corporate involvement in Doodles is over,' pointing to a shift back to grassroots, community-centered dynamics.
Martin highlights key components for Doodles: embracing calculated risks, fostering disruption, and valuing openness. This aligns with recent NFT trends, where entities like Bored Ape Yacht Club are revisiting crypto-focused leadership models.
Post-leadership change, the NFT market response for Doodles has been balanced. Floor prices have held relatively steady for the first 24 hours, marking a 6.62% growth over the preceding week, resting at $13,501.
Martin's occasional cryptic teasers suggest intriguing plans, potentially mirroring strategies of peers like Pudgy Penguins and Azuki with their token launches.
Martin remains cautiously optimistic about future milestones, suggesting there's significant progress underway for Doodles under his watch.
Despite market fluctuations, the current Doodles NFT value at $13,501 showcases its resilience, holding consistent appeal across collectors.
Oliver Dale, at the editorial helm of Blockonomi and the mind behind UK-based Kooc Media, champions open-source initiatives, the blockchain revolution, and an unrestricted digital landscape.
