TLDR
- In just a day, the sales volume for Doodles NFTs saw a massive spike, growing by 500%.
- McDonald's has joined forces with the Doodles NFT initiative.
- Trading volume reached 766 ETH
- Floor price increased 33% to 2.71 ETH
- The official unveiling is set for November 18, 2024.
McDonald's steps into the NFT universe. has ignited a wave of trading for Doodles, a well-loved NFT suite.
Data reveals a 500% jump in Doodles NFT transactions within a single day following the partnership announcement. CoinGecko.com.
Details came to light when McDonald’s Senior Marketing Director, Guillaume Huin, shared insights into an upcoming project on social media, hinting at something different yet meaningful.
McDonald's teases something fresh and unexpected.
This collaboration is set to explore intriguing new territories, offering a niche appeal and promising to expand as more individuals become aware.
More to come tomorrow.
In the meantime, Gm.— Guillaume Huin (@HuinGuillaume) November 11, 2024
Emerging in 2021, Doodles was crafted by ex-Dapper Labs talents and consists of 10,000 unique assets on the Ethereum blockchain. It's carved out a significant presence in the digital collectible space, evolving beyond mere NFTs into a wider media landscape.
Following the announcement of the collaboration, Doodles' key trading indicators showed impressive enhancements across several areas.
The starting price of the collection climbed by 33% to 2.71 ETH, with trading volumes soaring to 766 ETH in a single day, nearly surpassing the combined activities of Pudgy Penguins and Bored Ape Yacht Club.
The announcement caught the eye of significant players in the crypto and NFT sectors, with comments from Azuki’s Zagabond and Yuga Labs' Greg Solana, highlighting its probable market influence.
DOODLES X MCDONALDS PARTNERSHIP OFFICIALLY ANNOUNCED 🚨 pic.twitter.com/ezSmCFvPvJ
— wale.moca 🐳 (@waleswoosh) November 12, 2024
The timing of this news fits with Doodles’ broader ambition to broaden its scope beyond just NFTs, as it continues to build a more prominent foothold in the media and entertainment arenas.
The recent collaboration announcement made an immediate splash on trading dynamics. The 500% growth in sales volume indicates a strong market enthusiasm for the partnership, with traders eager to capitalize on its perceived value.
By aligning with McDonald's, the partnership is bolstered by massive brand recognition. As a global fast-food leader, their entry into NFTs signals a significant embrace of digital collectibles by a mainstream giant.
The elevation of the floor price to 2.71 ETH reflects a bolstered confidence in the project's value trajectory, marking the least investment needed to secure a Doodles NFT on the open market.
Insights from CoinGecko.com show that the spike in trading volumes and pricing trends commenced rapidly post-announcement, underscoring the intensified interest.
Hitting a 766 ETH trading volume stands out especially when compared to leading NFT names, firmly placing Doodles among the top contenders during this timeframe.
This partnership signifies a pivotal turn in McDonald’s digital venture pursuits. Previously experimenting with digital efforts, this marks their inaugural major step into the NFT arena.
Social media reactions were vibrant, with droves of community participants discussing the collab, driving significant buzz within crypto and NFT discourse hubs.
Matching the combined trade levels of top NFT collections like Pudgy Penguins and Bored Ape Yacht Club is a testament to the positive market reception following the partnership debut.
Details about the nature of the Doodles and McDonald's collaboration will be fully disclosed at the official presentation on November 18, 2024.
