TLDR
- Teaming up with SPORTPASS and MotoGP Guru under the umbrella of Animoca Brands, Gresini Racing MotoGP has unveiled this project, which allows fans to back the team directly, starting from an entry price of just €125.
- This innovative program offers fans exclusive perks, including VIP experiences in the paddock, having their names displayed on Gresini Racing bikes and gear, access to special events, bespoke merchandise, and a chance to ride home on a coveted Ducati Panigale V4S test bike.
- The racing world is abuzz as Gresini Racing draws international focus by bringing on board the legendary eight-time champion, Marc Marquez, alongside his brother Alex, for the upcoming 2024 MotoGP World Championship.
- As part of the Animoca Brands' Motorverse vision, SPORTPASS and MotoGP Guru have worked hand in hand with Gresini Racing to introduce this novel and interactive fan engagement opportunity.
- Motorverse aims to build a vast, open network within the digital motorsport realm, weaving connections across racing games, motorsports, and the automotive sector.
Gresini Racing MotoGP is blazing trails in the motorsport world, offering their fanbase an entirely new way to be part of the action. By initiating the first-of-its-kind sponsorship program fuelled by fans.
Partnering with the divisions of Animoca Brands SPORTPASS and MotoGP Guru , Gresini Racing extends an open invitation to MotoGP lovers to become personal team sponsors with contributions starting at €125.
This initiative marks a transformative chapter in sports, redefining how teams engage with supporters by offering privileges usually reserved for giant corporate entities.
Purchasing a sponsorship package means fans gain access to top-tier advantages like swanky paddock visits at the 2024 Grands Prix, prominent name placements on racing equipment, and exclusive invitations to private events and virtual gatherings with the team.
Supporters will also receive personalized merchandise and the rare opportunity to win a glamorous Ducati Panigale V4S test bike, ridden by the star champion Marc Marquez, who has recently taken a significant leap to join Gresini Racing with his sibling, Alex.
Securing the Marquez brothers catapulted Gresini Racing to the forefront of public attention, exciting the community for the forthcoming season, making the launch of this fan-centric sponsorship initiative a timely connection with the racing team’s steadfast followers.
SPORTPASS and MotoGP Guru play a vital role in making this vision a reality.
As subsidiaries under the renowned gaming and blockchain titan Animoca Brands, they've harnessed their knowledge to craft a reliable and valuable platform for fan interaction.
Jordan Fogerty, SPORTPASS CEO, highlights the program's groundbreaking nature, saying:
“This initiative is a milestone in sports innovation; our collaboration with Gresini Racing elevates how fans can engage with their cherished teams and athletes, using state-of-the-art technology to ensure secured ownership and added value.”
The fan-powered sponsorship program sets a new benchmark for Gresini Racing and its supporters, showcasing the influential reach of Animoca Brands’ Motorverse framework.
Motorverse is set on establishing a worldwide open environment dedicated to digital motorsport activities, unifying racing games with the automotive industry and beyond.
Through the Motorverse network, car and motorcycle enthusiasts, motorsport fans, and gaming aficionados can collect and trade authorized digital vehicles, partake in racing simulations, and collaborate with famous automotive names and prominent motorsport franchises like Formula Drift, Formula E, and the prestigious MotoGP™.
