TLDR
- An appearance of a fictional 'LEGO Coin' cryptocurrency scam was discovered on LEGO's site.
- For roughly sixty minutes, the deceitful advertisement remained live until it was taken down.
- LEGO assures that user information remains untouched and secure.
- Firmly, LEGO has no interest in launching cryptocurrency or Web3 ventures at this time.
- This incident underscores a worrisome surge in crypto scams targeting esteemed brands.
On Friday, The legitimate LEGO website faced a short-lived security breach. This attack involved a bogus cryptocurrency promotion being displayed prominently.
Over the span of about an hour, a false 'LEGO Coin' ad was visible on their homepage, attempting to con users.
The deceitful page aimed to entice visitors with 'secret rewards' to invest in the fabricated cryptocurrency.
By clicking the enticing 'buy now' link, users were redirected to an external site demanding payment in the popular cryptocurrency, Ethereum.
Known for its iconic and versatile building blocks, LEGO has never shown an inclination towards developing its own digital currency.
As clarified in August, LEGO would only consider crypto or Web3 initiatives if they were affiliated with physical products.
A LEGO enthusiast quickly spotted the hack, sharing the details across social networks like Reddit and X (formerly known as Twitter).
Hey @LEGO_Group An urgent warning about a change on your site: redirected visitors to a likely counterfeit crypto page! pic.twitter.com/JrG31zcpYX
— ZTBricks (@ztbricks) October 5, 2024
This quick dissemination of the breach may have sped up the removal of the fraudulent material.
In the aftermath, LEGO issued a reassurance that their customer data is uncompromised and the site is safe for continued use.
LEGO confirmed in their statement that the issue is fixed and users can shop without concern.
Additionally, LEGO is reinforcing their security to avert future attacks, a move vital for upholding customer trust and brand integrity.
The event throws light on a startling hike in crypto scams, wherein fraudsters leverage the credibility of notable brands.
By exploiting associations with household names like LEGO, scammers aim to deceive unsuspecting individuals into monetary loss.
This predicament isn't exclusive to LEGO. Numerous revered brands and personalities find their identities hijacked in crypto scams.
These hoaxes frequently dangle the lure of lucrative returns or exclusive deals to captivate potential victims.
The temporary nature of the breach suggests LEGO's cybersecurity was swift in tackling the issue. It serves as yet another alert to companies defending against sophisticated online threats.
For individuals, this scenario drives home the critical need for vigilance against enticing yet dubious online offers, especially in cryptocurrencies.
Always verify details from credible sources, and refrain from clicking unfamiliar links or sharing personal data.
Editor-in-chief at Blockonomi, and founder of UK-based Kooc Media, devoted to open-source, blockchain technology, and a free, equitable internet.
