Leading the way in the crypto world, OKX, together with Manchester City, has rolled out the 'Unseen City Shirts' campaign. Unseen City Shirts The initiative showcases specially designed football shirts, which can be collected as NFTs by Manchester City's global fanbase through the OKX app. .
The primary goal is to spark the imagination and enthusiasm of Manchester City's global supporters, while also unveiling the benefits of Web3 through original and innovative experiences.
TLDR
- OKX, in partnership with Manchester City, announced their 'Unseen City Shirts' campaign, which offers football shirts re-imagined and available as digital NFTs on the OKX platform.
- Artist Christian Jeffery crafted the first digital collectible, 'The Roses and the Bees', available for free minting on the OKX app during a limited window from April 22 to April 25.
- Each digital collectible will be assigned a random rarity tier – Classic, Rare, or Ultra Rare – and fans can anticipate winning exclusive prizes depending on the rarity they obtain.
- Another digital collectible with a fresh design and additional rewards will be introduced on April 29.
- This initiative is designed to engage Manchester City's worldwide fan community, showcasing the benefits of Web3 through genuine and forward-thinking interactions.
Designed by Christian Jeffery, the inaugural digital collectible, 'The Roses and the Bees', was open for free minting on the OKX app from April 22 to April 25. The design pays tribute to Manchester, embodying symbols like the Lancashire Rose and the iconic Worker Bee, beloved for generations.
Fans can mint their digital collectible from the 'Unseen City Shirts' series on the OKX Web3 Marketplace in the app, with beneficiaries receiving a random level of rarity—be it Classic, Rare, or Ultra Rare.
Based on the rarity tier of the collectible, fans could win exclusive awards, which might range from a limited-edition physical football shirt to upscale hospitality tickets for a Manchester City match, and even the chance to play on the pitch.
For those minting an Ultra Rare collectible—of which there are only five—they can enjoy a pitch-side playing experience, a pair of general admission tickets for a match, and a limited-edition City shirt.
Owners of a Rare collectible, with only 20 available, get access to a stadium tour, premium hospitality entry, and a limited-edition City shirt. The Classic collectible is unlimited but does not come with special prizes.
A second edition of the digital collectible shirt, providing another design and awards, will become available on April 29, offering another opportunity for fans to be part of the campaign and potentially win special prizes.
The Chief Marketing Officer of OKX, Haider Rafique, highlighted the need to connect with Manchester City's broad fan base in a way that resonates with OKX's ethos, blending something familiar with the power of creativity, technology, and innovation.
Nuria Tàrré, the Chief Marketing & Fan Experience Officer for City Football Group, emphasized that Manchester City is dedicated to exploring innovative ways to connect with their vast fan community worldwide while being at the cutting edge of tech advancements to elevate fan experiences.
The collaboration with OKX empowers the club to provide unique, inventive, and creative experiences in the metaverse and Web3 realm.
Since the partnership's inception in March 2022, OKX has broadened its collaboration with Manchester City by becoming the Official Training Kit Partner for the 2022/23 season and, more recently, the Official Sleeve Partner under a new multi-year deal.
The collaboration has brought the OKX brand into the spotlight of millions of football enthusiasts worldwide through cutting-edge Web3 experiences such as the OKX Collective and the recently unveiled episodic campaign 'my fabric', highlighting Manchester City's OKX global brand ambassadors like Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson.
