TLDR
- Catizen debuted as a Web3 mobile game on Telegram’s TON ecosystem in January 2024, quickly gaining widespread attention.
- The game has successfully engaged 23 million players, with 1.3 million participating actively on the blockchain.
- Players are tasked with managing a digital cat café, merging cats to level up and boost their earnings.
- Web3 utilities power the game's user acquisition strategies and ownership of digital assets.
- CATI token airdrop is anticipated for July 2024, attracting excitement from the community.
Catizen Released in January 2024 on Telegram’s TON network, this Web3 game has turned into a sensation, boasting an impressive 23 million players, 1.3 million of whom are actively involved in blockchain activities.
At its essence, Catizen is a virtual feline café management game where players level up cats to maximize profits. Its distinct approach incorporating Web3 technology sets it apart from other mobile games.
Tim Wong, chairperson of the Catizen Foundation, highlights how blockchain capabilities in the game enhance user acquisition and provide genuine asset ownership, offering an unmatched player experience.
Wong mentions, 'We perceive Web3 economics as a cost-effective, inventive method to draw in new users.'
Unlike typical games relying heavily on paid promotions, Catizen grows its community through referral modules and token rewards, minimizing acquisition costs and allowing players to benefit directly from the game's expansion.
One highlight of Catizen is the upcoming CATI token airdrop slated for July 2024, designed to incentivize players based on their in-game activity and mastery of cat levelling, thus boosting engagement.
Catizen regards its players as vital stakeholders. Airdrop offerings rose from 35% to 42%! More cat joy, more gifts, more healing!
Step into Catizen's world: Play for the airdrop, Heal the universe! #TON #Mantle #Catizen pic.twitter.com/Ks4tuhL2sf
— Catizen (@CatizenAI) June 17, 2024
However, Catizen isn’t solely about monetary benefits. Wong stresses the game's role in providing emotional gratification. 'A game needs to offer emotional value at its core,' he asserts. This is apparent in the game's charming visual design and the team's genuine affection for cats, resonating globally.
Part of the game's success is attributed to its inclusive nature. a Telegram-native mini app, Users can initiate the breeding of their virtual cats with minimum effort, with no complex digital wallet setups or downloads required. This easy entry point has drawn a varied audience, including nearly half the paying users new to Web3.
Catizen is pushing boundaries by exploring advanced features for a better gaming experience. The team is collaborating with Google's Web3 AI division to create augmented reality features, enabling players to interact with virtual cats in real-world settings using smartphone cameras.
Some players have noted issues with the game's economic progression, finding advancement significantly hindered at higher levels unless financially invested. Additionally, the introduction of new elements like a fishing mini-game has received mixed reactions, some players feeling it deviates from the core experience.
Nonetheless, Catizen’s cross-network ambitions, involving both the TON and Mantle infrastructures, indicate a promising trajectory for the game. Their dedication to developing a sustainable ecosystem, rather than exploiting temporary trends, is clear in their strategic development and community engagement efforts.
