Crypto markets The NFL season is here and it signifies fresh collaborations between rising industry innovators and established companies.
Litecoin (LTC) has recently been incorporated by a top-tier American sports team. With the 2019 season, Litecoin takes center stage as the official team cryptocurrency for the Miami Dolphins.
The synergy between Litecoin and Miami Dolphins
Announced Friday, Litecoin has established a partnership with the Miami Dolphins for this upcoming football season. This alliance aims to introduce Litecoin to one of the NFL's most fervent fan communities through strategic branding and advertisements at the Dolphins' iconic venue, the Hard Rock Stadium. Additionally, this digital currency is set to appear across various online properties and digital media platforms.
Litecoin’s blog post While the details of this unique collaboration are sparse regarding the advertisement specifics or digital incorporation, it is noteworthy that, through Aliant Payments, game attendees can purchase their 50/50 raffle tickets using Bitcoin and Litecoin. Speaking on this matter, Litecoin's visionary, Charlie Lee, sharing his history with both Google and Coinbase, remarked:
“This alliance showcases Litecoin to millions globally, coinciding with a pivotal moment of burgeoning cryptocurrency acceptance, enabling actual-world applications formerly unattainable. We envisage this as a significant opportunity to bolster Litecoin awareness and elucidate cryptocurrency benefits on a vast scale.”
The Dolphins, boasting nearly a million followers on Twitter, and the NFL, renowned for its massive viewership reaching the tens of millions during niche events, elevate Litecoin's visibility.
Sports & Crypto?
Litecoin's engagement with celebrities and sports isn't unprecedented. During the harsher days of the crypto market downturn, Ben Askren, a prominent UFC fighter, championed Bitcoin and Litecoin. Despite a rapid defeat in his latest match, Askren remains a staunch advocate for digital currencies, including Lee’s creation, Litecoin. He conveyed his enthusiasm to me regarding Askren's support:
“His strong advocacy for cryptocurrency is evident, with a comprehensive understanding of Litecoin's potential. Ben acknowledged the necessity of robust financial systems and expressed his affinity for Litecoin. Our community rallied, donating over 100 LTC for one of his matches, and he gratefully embraced Litecoin through apparel in several media appearances.
The addition of the Litecoin emblem on the UFC mat amplified our exposure significantly and drew numerous new participants into this realm. The shared interest between crypto enthusiasts and combat sports audiences offers a singular chance to propagate Litecoin's adoption.”
Beyond Litecoin’s sphere, Russell Okung, Offensive Tackle for the LA Chargers, becomes a vocal Bitcoin advocate on Twitter. Okung, alongside a colleague, Matt Barkley, endeavored to have their NFL salaries paid in BTC. Nonetheless, Okung's Bitcoin promotion is robust, engaging with industry leaders like Saifedean Ammous and Binance while endorsing Bitcoin as a valuable asset.
In the soccer world, Leo Messi was appointed by a crypto-oriented smartphone company, hinting at his possible intrigue in this emerging asset class or the enticing compensation offered.
