TLDR:
- Bandai Namco partners with Flickplay for an NFT event celebrating Pac-Man's 45th milestone in February 2025.
- A thrilling location-based treasure hunt awaits in Shibuya, where over 40 sites are part of the event.
- Two distinct NFT collections will debut, one specifically for Shibuya attendees and another open to global collectors.
- An Experience Pass is essential to participate, offering in-game currency, known as Diamonds.
- The blockchain platform hosting the NFTs is yet to be confirmed, with potential game collaborations under consideration.
Bandai Namco Entertainment Announcing an alliance with Flickplay, Bandai Namco is set to honor Pac-Man’s 45-year legacy with an exciting NFT venture. Launching in February 2025, this collaboration promises a digital treasure hunt across the bustling district of Shibuya, Tokyo.
Set during the DIG Shibuya Festival from February 8-11, players will collect digital keepsakes at various iconic spots in Shibuya, the cradle of Pac-Man since 1980.
I’m incredibly excited to announce @flickplayapp is partnering with #BandaiNamcoEntertainment This initiative marks an inaugural partnership between Inc. and Shibuya City. @flickplayapp activation in #Tokyo Marking Pac-Man's 45th year of gaming greatness, this celebration is set to amaze.
This is more than just an… pic.twitter.com/uD6NkMrORJ
— Pierina Merino (@MerinoPierina) November 19, 2024
As part of the celebration, two NFT series will be introduced. The first is exclusive to Shibuya participants, while the second will be accessible on a global scale via the Flickplay market later.
To participate in the hunt, To join, users will need to purchase an Experience Pass in a pre-sale. This pass provides them with Diamonds, the in-app currency of Flickplay, which can be swapped for Pac-Man digital treasures when visiting certain areas.
Purchasing the Experience Pass comes with a perk – buyers immediately receive a Pac-Man digital collectible, plus a special 'Mystery Super Rare item' as announced by Flickplay.
Much like Pokémon Go, participants must travel to select areas within Shibuya City to claim the digital assets using Diamonds.
Flickplay currently supports multiple blockchain networks, such as Flow, Ethereum, and Polygon, and is exploring more, although the one for Pac-Man NFTs is yet to be decided.
The digital treasures will offer multiple applications within the Flickplay ecosystem, allowing users to create interactive GIFs and Tamagotchi-like activities.
Pierina Merino, CEO of Flickplay, shared with Decrypt that they are exploring further uses for the collectibles, aiming for deeper integration with popular games.
The collectible's limited availability makes the scavenger hunt a competitive and time-sensitive event during its four-day span.
Following successful past endeavors, Flickplay aims to boost cross-platform transition of digital collectibles, as seen with their Bratz Dolls in The Sandbox game.
Looking forward to 2025, Flickplay plans to enhance the portability of digital collectibles, making transitions between environments smoother for everyday users.
While precise plans for integrating Pac-Man collectibles into games are yet undisclosed, partnerships to expand their role in gaming are actively being pursued.
This event is one of the most ambitious location-based NFT quests so far, fusing mobile gaming dynamics with blockchain tech and a beloved game classic.
