PewDiePie, a renowned YouTube creator, is opening up the blockchain world to millions with a new partnership.

There are countless ways that adoption is taking place. Fidelity Investments is leading the charge, enabling thousands of major investors to explore the world of cryptocurrency. IBM is facilitating access to blockchain solutions for some of the largest companies worldwide. Rakuten In Japan, for example, retailers are encouraging consumers to pay with Bitcoin by offering discounts — you get the drift.

The range of adopters of this exciting new technological shift is vast, but a noteworthy new player has joined the ranks. Felix Kjellberg, globally recognized as PewDiePie, appears eager to enter the blockchain arena with a fresh sponsorship. Kjellberg is arguably the most unique figure to have ventured into blockchain realms.

PewDiePie champions a streaming platform that's friendly to blockchain and cryptocurrency enthusiasts.

In Kjellberg’s latest edition In his famous 'Meme Review' series, where PewDiePie evaluates popular memes, he began by highlighting a platform known as DLive , an up-and-coming streaming platform.

It's ordinary for the so-called 'YouTube King,' amassing over 93 million subscribers, to engage in partnerships with tech companies; however, what we found intriguing was DLive's focus on blockchain. Kjellberg actually brought up the term twenty seconds into his endorsement. As PewDiePie elaborates:

'DLive harnesses the modern blockchain to challenge industry norms, aiming to empower creators through its innovative reward approach.'

As speculated, their aim is to provide content creators and users with digital currency. DLive's digital coin stems from the lesser-known Lino blockchain and rewards creators while being available for their audience. DLive stands out from competitors like Amazon's Twitch by not taking commission from its users. Cosmos technology, The extent of PewDiePie's engagement with the platform remains uncertain, although he's scheduled to stream live there next week. As of now, 2.5 million people have watched 80 seconds of content promoting blockchain, which can only be seen as advantageous.

This is not the first time the celebrated gamer has publicly explored the cryptosphere. During the ICO craze last year, PewDiePie was featured in a promotional clip for a crypto-oriented initiative known as 'SgamePro,' offering a minute-long video. While the clip wasn't posted on PewDiePie’s channel, it was uploaded by the SgamePro team in what seemed an effort to draw traffic.

It's crucial to recognize that, justified or not, controversy has been inseparable from Kjellberg’s storied career. Renowned media outlets have repeatedly alleged his content to thrive on racism and bigotry.

Not The Best Face For Blockchain?

Many critics have even labeled PewDiePie as harboring racial biases, with accusations of his videos being misread as anti-Semitic material and a prominent incident involving offensive language on a 'Player Unknown: Battlegrounds' stream.

Determining the full extent of these allegations' truth is debatable. PewDiePie has often refuted accusations, insisting some claims are certainly inaccurate and highlighting his efforts over the past two years to enhance his image and clarify his positions.

His legions of fans, in the tens of millions, would mostly side with him. Regardless, some within the blockchain community and a broader audience could raise concerns over PewDiePie's past and twist it into a misleading narrative about this tech advancement.

Despite the various opinions on PewDiePie's beliefs and controversies he's encountered, his collaboration with DLive is likely to boost blockchain acceptance rather than tarnishing it.

I've been writing about cryptocurrency since 2013, with features and interviews appearing in top industry outlets like LongHash, NewsBTC, and Decrypt. Aside from writing, I contribute to HTC's EXODUS division and hold some Bitcoin. You can reach me at [email protected]