TLDR
- Rumble has strategically acquired 188 Bitcoin, totaling $17.1 million, purchasing at about $91,000 per coin on average.
- The firm previously outlined a plan to transform up to $20 million of its cash reserves into Bitcoin holdings.
- Chris Pavlovski, the CEO of Rumble, perceives Bitcoin as a protective measure against inflation risks.
- Last year, Tether significantly invested in Rumble, contributing $775 million.
- Amidst the volatile cryptocurrency landscape, Rumble joins the ranks of publicly traded companies maintaining Bitcoin in their portfolios.
Rumble, known for its video-sharing capabilities, has stepped into the cryptocurrency arena by purchasing 188 Bitcoin at a cost of $17.1 million. The platform is listed on Nasdaq. made the announcement on March 12, 2025 The expenditure tallies up to an average coin price of $91,000.
Aligning with its promise to embrace Bitcoin, Rumble had earlier set an objective to use up to $20 million for cryptocurrency ventures.
Expressing the shift towards crypto, CEO Chris Pavlovski highlights Bitcoin’s inflation-hedging potential amidst Rumble's evolving industry interests.
In a press release, Pavlovski emphasized that these Bitcoin assets could effectively counter inflation without the dilution risk typically seen with fiat currencies.
Although Rumble began acquiring Bitcoin on January 20, 2025—synchronizing with President Trump's inauguration—the initial purchase volume was not disclosed.
Future acquisitions of Bitcoin by Rumble will hinge on variables like market atmosphere, cryptocurrency price trends, and internal financial needs.
Rumble has announced that its Bitcoin strategy has room for modification, suspension, or discontinuation, granting flexibility according to market shifts.
Tether’s Stake
With robust financial support, Rumble’s cryptocurrency pursuit is buoyed by Tether’s substantial backing. Late last year saw Tether invest $775 million in Rumble.
$250 million of Tether’s infusion is earmarked for expansion projects, prominently featuring Rumble’s growth in cloud services.
Rumble is progressively advancing its cloud infrastructure. In early January, the firm agreed to provide cloud services to the El Salvador government.
Additionally, Rumble serves as the platform for Donald Trump’s Truth Social app, boosting its appeal among the U.S. conservative audience.
Following significant growth post-election, the cryptocurrency realm, including Bitcoin, faced instability due to recession anxieties and inflation fears stirred by new tariffs.
Despite market fluctuations, the trend of institutional Bitcoin acquisition is gaining momentum. With Rumble’s entry, it joins the cohort of publicly listed companies like Metaplanet holding Bitcoin.
In reaction to the Bitcoin news, Rumble’s stock saw a favorable move. After a 2.38% slide previously, pre-market activity showed a 4% rise to $8.10.
Rumble’s choice to diversify into Bitcoin mirrors a growing recognition of cryptocurrency as a formidable financial asset. With ongoing inflation concerns, other companies might adopt similar treasury management strategies.
