Samsung is intensely optimistic about the potential of the metaverse in connection with its future offerings.
The year has only just begun, and Samsung is already jumping at opportunities. On January 6, the tech giant launched a new service focused on the metaverse, cleverly called 'My House.' This is a key part of their forward-looking plan for digital growth. .
'My House' represents a collaboration between Naver’s 3D avatar platform Zepeto and Samsung, aiming to broaden the digital horizons of users and add diversity to their virtual experiences.
They are specifically targeting Gen Z and millennial demographics.
From NFTs To The Metaverse
The launch has seen outstanding early results; within the first month, visitor numbers soared past 4 million—a striking achievement for Samsung.
Increasingly, new products and services are tailored for younger audiences who prioritize innovative trends and how they blend with products.
Samsung clearly recognizes this momentum—the public's keen interest in metaverse trends and the necessity to weave innovation into some of their offerings.
'My House' allows individuals to easily design and personalize virtual homes. Users can choose furniture, appliances, and other household items to match their taste. Through this service,
you'll effortlessly craft a personal virtual abode and bring even the most imaginative and quirky ideas to life.
Shortly after its launch, this endeavor set a new benchmark for user numbers among Zepero’s associated platforms, said Samsung Electronics.
Samsung’s Global Marketing Center head, Young-hee Lee, reflected on the future strategies:
'Building on the success of My House, we're eager to further captivate both millennials and Gen Z by elevating the metaverse experience.'
Samsung is vigorously pursuing strides in NFTs, the Metaverse, and Web3.0. The company rang in the new year by revealing plans for televisions with NFT features expected to hit the market later this year.
Samsung’s virtual location, Samsung 837X, is an initial stride into the Metaverse. It's available temporarily, touted by Samsung as 'one of the most substantial brand land overtakes ever in Decentraland's history.'
Predictable Trend
Numerous analysts have claimed the Metaverse will dominate 2022, becoming the next evolution of the Internet. As of November 2021, the Metaverse’s overall market value surpassed $15 trillion.
Predictions are further bolstered by the active participation of significant players in the field. While the NFT fervor shows no signs of waning, its role is crucial for companies crafting their virtual domains.
Last year saw the rise of NFT collectibles, featuring a variety of releases from celebrities and prominent personalities; this year's spotlight will be on broadening NFT applications.
Well-known brands are beginning to explore this terrain by adopting NFT capabilities.
For example, Disney announced plans to develop a Metaverse virtual theme park. During the creation of such virtual spaces, brands like Budweiser, Dolce & Gabbana, and Lamborghini have entered partnerships with major crypto exchanges and businesses.
According to CryptoSlam, the number of NFT purchasers spiked, reaching a record-breaking number of 895,000 users at the beginning of 2022.
This statistic demonstrates the rising fascination with NFTs. Conversely, the cryptocurrency arena remains unpredictable. CryptoSlam reports that organic seller numbers are at 741,865, showing a growth of roughly 14% in one month.
OpenSea remains potent in the NFT market despite new entrants. Ethereum continues to lead as the top blockchain supporting NFTs, reporting an approximate volume of $3.9 billion in January. Solana maintains the second position, yet its sales at $190 million still trail far behind Ethereum.
